:root{
  --ink:#202126;
  --ink2:#17181c;
  --paper:#f3f1ec;
  --paper2:#fbfaf7;
  --red:#e31d2b;
  --line:#d7d3cc;
  --muted:#858585;
  --pad:clamp(24px,6vw,96px);
  --max:1440px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  margin:0;
  background:var(--ink);
  color:var(--ink);
  font-family:"DM Sans",Arial,sans-serif;
  overflow-x:hidden;
}
a{color:inherit;text-decoration:none}
.progress{position:fixed;left:0;top:0;width:100%;height:3px;z-index:9999;background:transparent}
.progress span{display:block;height:100%;width:0;background:var(--red)}
.topbar{
  position:fixed;left:0;top:3px;z-index:1000;width:100%;
  display:flex;align-items:center;justify-content:space-between;
  padding:14px max(18px,3vw);
  color:#fff;
  mix-blend-mode:difference;
  pointer-events:none;
}
.topbar a{pointer-events:auto}
.brand{display:inline-flex;gap:10px;align-items:center}
.brand-mark{
  width:36px;height:36px;border:1px solid currentColor;border-radius:50%;
  display:grid;place-items:center;font-family:"Playfair Display",serif;font-size:24px;font-weight:500
}
.brand-copy{display:flex;flex-direction:column;line-height:.9}
.brand-copy strong{font-family:"Playfair Display",serif;font-size:22px;font-weight:500}
.brand-copy small{font-size:7px;letter-spacing:.12em;margin-top:5px}
.topnav{display:flex;gap:22px;font-size:11px;text-transform:uppercase;letter-spacing:.14em}
.panel{
  position:relative;
  min-height:100svh;
  padding:clamp(92px,10vh,140px) var(--pad) clamp(72px,9vh,120px);
  overflow:hidden;
}
.panel>*{position:relative;z-index:2}
.light{background:var(--paper2);color:var(--ink)}
.dark{background:var(--ink);color:#fff}
.section-kicker{font-size:10px;letter-spacing:.16em;color:var(--muted);margin:0 0 42px}
.dark .section-kicker{color:#b2b2b2}
.eyebrow{font-size:11px;letter-spacing:.13em;margin:0 0 22px}
.eyebrow:after{content:"";display:block;width:42px;height:2px;background:var(--red);margin-top:12px}
h1,h2,h3,p{margin-top:0}
h1,h2,h3{font-family:"Bebas Neue",Impact,sans-serif;font-weight:400;letter-spacing:.01em}
h1{font-size:clamp(76px,10vw,168px);line-height:.76;margin:0}
h2{font-size:clamp(52px,6.5vw,108px);line-height:.92;margin:0 0 34px}
h3{font-size:clamp(26px,2.6vw,44px);line-height:.96}
.serif{font-family:"Playfair Display",Georgia,serif;font-weight:400}
.redtxt{color:var(--red)}
.lead{font-size:clamp(14px,1.25vw,20px);line-height:1.55;font-weight:300}
.maxw{max-width:760px}
.tiny,.micro{font-size:10px;letter-spacing:.09em}
.muted{color:var(--muted)}
.redline-copy{color:var(--red);font-size:11px;font-weight:600;margin-top:70px}
.tag{
  display:inline-block;background:var(--ink);color:#fff;padding:8px 14px;
  font-size:9px;letter-spacing:.08em;margin-bottom:28px
}
.darktag{background:#24252a}
hr{border:0;border-top:1px solid var(--line)}
.num,.age,.country-stats div,.hours,.price,.metric{font-family:"Playfair Display",Georgia,serif}
.count{font-variant-numeric:tabular-nums}
.reveal{
  opacity:0;transform:translateY(34px);
  transition:opacity .9s cubic-bezier(.2,.8,.2,1),transform .9s cubic-bezier(.2,.8,.2,1)
}
.reveal.in{opacity:1;transform:none}
.stagger>*{opacity:0;transform:translateY(22px);transition:opacity .7s,transform .7s}
.stagger.in>*{opacity:1;transform:none}
.stagger.in>*:nth-child(2){transition-delay:.08s}
.stagger.in>*:nth-child(3){transition-delay:.16s}
.stagger.in>*:nth-child(4){transition-delay:.24s}
.stagger.in>*:nth-child(5){transition-delay:.32s}

/* hero */
.photo-split{display:grid;grid-template-columns:1.02fr .98fr;padding:0;min-height:100svh}
.hero-copy,.closing-copy{padding:clamp(100px,12vh,150px) var(--pad);align-self:stretch;display:flex;flex-direction:column;justify-content:center}
.hero-copy h1 .display,.hero-copy h1 .serif{display:block}
.hero-copy .display{font-size:.62em;line-height:1.15}
.hero-copy .tagline{margin-top:62px;font-size:13px}
.hero-image,.image-card,.live-image,.sports-image,.brand-section{
  background-image:linear-gradient(rgba(0,0,0,.12),rgba(0,0,0,.3)),var(--bg);
  background-size:cover;background-position:center;
}
.side-red{position:absolute;left:0;top:0;width:4px;height:100%;background:var(--red);z-index:5}
.signal-line{width:min(360px,80%);height:54px;display:flex;align-items:center;gap:5px;margin:46px 0 24px;border-bottom:2px solid var(--red)}
.signal-line i{display:block;width:3px;background:var(--red);transform-origin:center;animation:pulse 1.3s ease-in-out infinite}
.signal-line i:nth-child(1){height:10px}.signal-line i:nth-child(2){height:18px}.signal-line i:nth-child(3){height:32px}
.signal-line i:nth-child(4){height:50px}.signal-line i:nth-child(5){height:26px}.signal-line i:nth-child(6){height:44px}
.signal-line i:nth-child(7){height:22px}.signal-line i:nth-child(8){height:34px}.signal-line i:nth-child(9){height:12px}
@keyframes pulse{50%{transform:scaleY(.35);opacity:.6}}

/* 02 */
.two-col{display:grid;grid-template-columns:1.2fr .8fr;gap:clamp(38px,7vw,110px);align-items:center}
.two-col .image-card{height:min(70vh,720px);border-left:5px solid var(--red)}
.wave-track{display:flex;gap:52px;align-items:center;width:75%;height:70px;border-bottom:2px solid var(--red);margin:5px 0 38px}
.wave{width:54px;height:42px;background:repeating-linear-gradient(90deg,var(--red) 0 2px,transparent 2px 5px);clip-path:polygon(0 45%,10% 35%,20% 65%,30% 20%,40% 75%,50% 5%,60% 95%,70% 25%,80% 70%,90% 40%,100% 50%,100% 52%,0 52%)}

/* ecosystem */
.ecosystem{display:grid;grid-template-columns:.8fr 1.2fr;gap:9vw;align-items:center}
.giant-num{font-family:"Playfair Display",serif;color:var(--red);font-size:clamp(92px,13vw,220px);line-height:.8;margin-bottom:34px}
.ecosystem-title h2{font-size:clamp(42px,5vw,82px)}
.territories{list-style:none;padding:0;margin:0}
.territories li{display:grid;grid-template-columns:60px 1fr 1fr;gap:20px;align-items:center;padding:28px 0;border-top:1px solid #56575b}
.territories li b{color:var(--red);font-family:"Bebas Neue";font-size:24px}
.territories strong{font-family:"Bebas Neue";font-size:28px;font-weight:400}
.territories span{font-size:12px;color:#a8a8aa}

/* stats */
.stats-panel{display:grid;grid-template-columns:1fr 1fr;gap:30px 8vw;align-items:end}
.stats-panel>div:first-child{grid-column:1/-1}
.mega-stat .num{font-size:clamp(78px,12vw,190px);line-height:.7}
.mega-stat em,.stats-grid em{font-style:normal;font-family:"Bebas Neue";font-size:.36em;margin-left:12px}
.mega-stat>span,.stats-grid article>span{display:block;font-size:11px;letter-spacing:.08em;margin-top:20px}
.stats-grid{display:flex;gap:5vw}
.stats-grid .num{font-size:clamp(48px,5vw,86px)}
.cut{grid-column:1/-1;text-align:right;font-size:10px;color:#777;margin-top:40px}

/* audience */
.audience-layout{display:grid;grid-template-columns:.8fr 1.2fr;gap:9vw;align-items:center;margin-top:5vh}
.audience-total .num{font-size:clamp(68px,8vw,128px)}
.audience-total>span{font-size:10px}
.audience-total hr{border-color:var(--red);width:56%;margin:40px 0 28px}
.audience-total p{font-family:"Bebas Neue";font-size:28px}
.bar-row{display:grid;grid-template-columns:110px 1fr 90px;gap:18px;align-items:center;margin:30px 0}
.bar-row label,.bar-row b{font-size:10px}
.bar{height:2px;background:#ddd;position:relative}
.bar i{position:absolute;left:0;top:0;height:100%;width:0;background:var(--ink);transition:width 1.25s cubic-bezier(.2,.8,.2,1)}
.bars.in .bar-row:first-child .bar i{background:var(--red)}
.bars.in .bar i{width:calc(var(--p)*1%)}

/* profile */
.profile-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:8vw;margin-top:5vh}
.age{font-size:clamp(62px,8vw,116px);color:var(--red);line-height:1}
.profile-grid hr{margin:50px 0 24px}
.country-stats article{padding:30px 0;border-top:1px solid #aaa}
.country-stats div{font-size:clamp(48px,5vw,80px)}
.country-stats small{font-size:10px}
.country-stats .accent{border-top:2px solid var(--red);color:var(--red)}
.country-stats .accent small{color:var(--ink)}

/* engagement */
.engagement{display:grid;grid-template-columns:1fr 1fr;gap:8vw;align-items:center}
.engagement h2 .serif{font-size:1.25em}
.mega-stat.red{color:var(--red);margin:60px 0 24px}
.engage-list article{display:grid;grid-template-columns:44px 1fr 80px;align-items:center;padding:28px 0;border-top:1px solid #57585c}
.engage-list b{color:var(--red);font-family:"Bebas Neue";font-size:24px}
.engage-list strong{font-family:"Playfair Display";font-size:clamp(36px,4vw,68px);font-weight:400}
.engage-list small{display:block;font-size:9px;color:#aaa;margin-top:7px}
.engage-list .icon{font-size:58px;text-align:center;font-weight:200}

/* brand */
.brand-section{display:flex;align-items:center;padding-left:4vw}
.brand-section:before{content:"";position:absolute;inset:0;background:linear-gradient(90deg,rgba(0,0,0,.6),rgba(0,0,0,.15));z-index:1}
.brand-card{background:var(--paper2);width:min(420px,90vw);padding:50px 36px;color:var(--ink);box-shadow:0 20px 70px rgba(0,0,0,.25)}
.brand-card h2{font-size:clamp(52px,5vw,76px)}
.brand-card p{font-size:14px;line-height:1.5}
.brand-card hr{width:52px;margin:38px 0;border-color:var(--red);border-top-width:3px}
.brand-card ul{list-style:none;padding:0;margin:0;font-family:"Bebas Neue";font-size:20px}

/* formats */
.formats{text-align:left}
.format-devices{display:grid;grid-template-columns:repeat(4,1fr);gap:4vw;align-items:end;margin:70px 0}
.format-devices article{text-align:center}
.device{margin:0 auto 20px;border:2px solid var(--ink);display:grid;place-items:center;position:relative;background:linear-gradient(145deg,#fff,#e9e7e1);box-shadow:0 20px 40px rgba(0,0,0,.08)}
.device:after{content:"";position:absolute;inset:7px;border:1px solid #d4d1ca}
.device.tall{width:min(130px,18vw);aspect-ratio:9/16}.device.mid{width:min(145px,19vw);aspect-ratio:4/5}.device.square{width:min(150px,20vw);aspect-ratio:1}
.device span{font-family:"Playfair Display";font-size:28px}
.format-devices strong{font-family:"Bebas Neue";font-size:26px}
.format-devices small{display:block;color:#777;margin-top:4px}
.format-string{font-family:"Playfair Display";font-size:clamp(30px,4vw,60px);color:var(--red);margin-top:28px}

/* live */
.live-split{display:grid;grid-template-columns:1.2fr .8fr;padding:0;background:var(--paper2)}
.live-copy{padding:clamp(100px,12vh,150px) var(--pad);display:flex;flex-direction:column;justify-content:center}
.live-copy .mini{margin-bottom:50px}
.live-copy h2{font-size:clamp(58px,6.5vw,100px)}
.hours{color:var(--red);font-size:clamp(30px,3.5vw,54px);margin:18px 0 8px}
.live-copy p{max-width:650px;line-height:1.55}
.live-copy hr{width:100%;margin:50px 0 22px}
.live-image{min-height:100svh}

/* products */
.product-grid{display:grid;grid-template-columns:1.3fr .85fr .85fr;gap:30px;margin-top:60px}
.product-grid article{border-top:2px solid var(--ink);padding-top:28px;min-height:360px;display:flex;flex-direction:column}
.product-grid .featured{border-color:var(--red)}
.product-grid p{font-size:13px;line-height:1.5;color:#555}
.product-grid small{font-size:10px}
.price{font-size:clamp(42px,4vw,68px);margin-top:auto}
.price small{font-family:"DM Sans";color:var(--red);font-size:10px}
.pill{display:inline-block;background:var(--ink);color:#fff;padding:8px 16px;font-size:9px;letter-spacing:.06em;margin-top:10px;width:max-content}
.footnote{font-size:10px;color:#888;margin-top:50px}

/* branded */
.branded-grid{display:grid;grid-template-columns:1fr 1fr;gap:8vw;margin-top:60px}
.branded-grid article{border-top:1px solid #5b5c60;padding-top:30px}
.split-num{display:flex;gap:24px;align-items:flex-start}
.split-num b{font-family:"Playfair Display";font-size:52px;color:var(--red);font-weight:400}
.split-num h3{margin:0}
.branded .price{color:var(--red);margin:35px 0 18px}
.pill.light{background:#fff;color:var(--ink)}
.branded small{color:#aaa}
.branded hr{border-color:var(--red);border-top-width:2px;margin:36px 0}

/* sports */
.sports{display:grid;grid-template-columns:1.25fr .75fr;padding:0;background:var(--paper2)}
.sports-image{min-height:100svh;display:flex;align-items:flex-end;padding:8vh 7vw}
.sports-image span{font-family:"Bebas Neue";font-size:clamp(54px,7vw,110px);color:#fff;text-shadow:0 4px 24px #000}
.sports-copy{padding:10vh 6vw;display:flex;flex-direction:column;justify-content:center}
.sports-copy h2{font-size:clamp(52px,5.5vw,88px)}
.sports-copy h2 span{color:var(--red);font-family:"Playfair Display";font-size:.68em}
.sports-copy p{line-height:1.55}
.sports-copy .metric{font-size:38px;margin-top:34px}
.sports-copy .metric small{font-family:"DM Sans";font-size:9px;margin-left:18px}

/* creative */
.creative{display:grid;grid-template-columns:.8fr 1.2fr;gap:9vw;align-items:center}
.creative-head h2{font-size:clamp(68px,9vw,138px)}
.creative-head hr{width:60px;border-top:3px solid var(--red);margin:35px 0}
.creative-head p:last-child{line-height:1.55;color:#ccc}
.creative-list{list-style:none;padding:0;margin:0}
.creative-list li{display:grid;grid-template-columns:55px 1fr;gap:18px;border-top:1px solid #58595d;padding:28px 0}
.creative-list b{color:var(--red);font-family:"Bebas Neue";font-size:25px}
.creative-list strong{font-family:"Bebas Neue";font-size:29px;font-weight:400}
.creative-list p{font-size:12px;color:#aaa;margin:12px 0 0}
.lab-pill{position:absolute;right:var(--pad);bottom:8vh;background:#fff;color:#222;padding:10px 18px;font-size:9px;width:min(360px,40vw)}

/* pricing */
.price-table{max-width:950px;margin:60px auto 0}
.price-table>div{display:grid;grid-template-columns:1fr 250px;gap:20px;padding:21px 0;border-bottom:1px solid #bdbab3;align-items:center}
.price-table .thead{font-size:10px;letter-spacing:.12em}
.price-table strong{font-family:"Playfair Display";font-size:38px;font-weight:400;text-align:right}

/* closing */
.closing-copy h2{font-size:clamp(58px,7vw,112px);margin-top:70px}
.closing-copy hr{width:65px;border-top:3px solid var(--red);margin:30px 0}
.closing-copy p{line-height:1.55;color:#ddd}
.contact{margin-top:48px}
.contact small{color:var(--red)}
.contact p{font-size:12px;margin-top:10px}

/* parallax */
.parallax{background-position:center calc(50% + var(--py,0px));will-change:background-position}

@media (max-width: 900px){
  .topnav{display:none}
  .photo-split,.two-col,.ecosystem,.engagement,.live-split,.sports,.creative{grid-template-columns:1fr}
  .hero-image,.live-image,.sports-image{min-height:58svh}
  .two-col .image-card{height:58svh}
  .ecosystem{gap:55px}
  .stats-panel{grid-template-columns:1fr}
  .audience-layout,.profile-grid,.branded-grid{grid-template-columns:1fr}
  .product-grid{grid-template-columns:1fr}
  .format-devices{grid-template-columns:repeat(2,1fr)}
  .bar-row{grid-template-columns:85px 1fr 72px}
  .lab-pill{position:static;width:100%;margin-top:30px}
}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  .reveal,.stagger>*{opacity:1!important;transform:none!important;transition:none!important}
  .signal-line i{animation:none}
}


.brand-home img{
  display:block;
  width:clamp(138px,12vw,190px);
  height:auto;
  filter:brightness(0) invert(1);
}